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I'M JANE.
A fractional marketer with full-time impact.
B2B Tech Content Ops
Website Copy
GenAI
ABM
DemandGen
My consulting company is BridgeDemand — don't get confused; it's pretty much just me with a (lame) logo. I provide part-time B2B tech marketing support with full-time results.
Do you need to fill some skills gaps to meet your content and lead gen goals?
I've built million-dollar pipelines with creative campaigns I built from concept to cash.
Are you looking for marketing support but don't yet have the budget for an FTE?
I'm part-time on paper, but my ROI is full-time.
Want to implement and operationalize GenAI without sending quality out to pasture?
ChatGPT and I move fast and hit hard, no delving or harnessing required.
Need help writing edgy web copy that slaps?
I'll help you pull new prospects with copy that makes people borderline uncomfortable.
I'm a manager and a do-er. I wear more hats than the Mad Hatter. Throw me in the weeds of a new project or introduce your team and I'll get them moving.
WHAT I CAN Do
1
Effective DemandGen
Demand generation is a massive rock you must keep rolling to consistently bring quality leads to your sales team. Bring me in to increase content and lead flow:
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Assign me a latent project or campaign to complete.
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Slot me in where you have a skills gap (writing, editing, ops, strategy, interviewing, planning, you name it) and get the lead engine running smoothly again.
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Bring me in to consult and brainstorm new campaign ideas and channels.
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Ask me to guide and advise one of your teams that might be struggling.
2
Smooth Content Ops
Content is still a leading B2B tech strategy, but it is a-changing. You have access to more ops automation and efficiency than ever. Content can now be high quality and fast. Here's how I can help:
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Analyze your current marketing and content processes and suggest fixes for clogged flow points.
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Review the technical tools you are using and build automations, integrations, and additional tools that will stitch everything together fluidly
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Identify opportunities to introduce and automate GenAI without sacrificing quality.
3
GenAI Consulting
Look: I know not everyone is sold on GenAI right now, but they soon will be. Now is the time to start working it into your processes — the right way. Many companies use GenAI poorly; I know how to do it well. I can:
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Show you how to produce high-quality content with GenAI without losing the human touch.
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Train your teams to use AI for outlines, strategy, ideation, editing, and more.
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Teach your team about the markers of GenAI, and how to avoid them.
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Incorporate GenAI into your automation strategy.
4
SaaS Startup Marketing
It takes time for founders to build the revenue required to hire a full-time founding marketer. Give me the reigns (and all the hats!), and I'll get your baseline marketing org up and running so you can close deals, obtain funding, and build your foundational team. I will:
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Launch a simple, but effective blog that showcases your expertise and capabilities.
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Operationalize thought leadership content creation that builds your revenue pipeline.
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Implement the systems and tools you need to drive leads, track their progress, and automate nurturing.
Proof I can do it
OVER A DECADE IN THE B2B TECH TRENCHES
CONTENT WRITING
12 years
CONTENT OPS
12 years
DEMANDGEN
8 years
ABM
7 years
PARTNER MKTG
7 years
TEAM LEADERSHIP
6 years
GENAI OPTIMIZATION
2 years (aka "since it all began")
TECHNICAL SKILL
My favorite skillsets paired with my favorite foods to eat while I work.
B2B Tech
I have worked with B2B tech companies of all kinds. I understand cybersecurity, AI/ML, ERP, hyperscalers, cloud infrastructure, analytics, SaaS, edge computing, containerization, and more.
Marketing Analytics
I'm all about the data. Data collection and visualization platforms I've used include CaliberMind, Bombora, SemRush, Google Analytics, Tableau, and more. I also encourage you to gather real-world data from interviews with customers, propsects, sales teams, and SMEs.
Team Management
I have guided and directed marketing teams to build weekly campaign and publishing cadences that lead to deep engagement and millions of dollars in pipeline.
Marketing Strategy
I build marketing strategies based on your goals, target audiences, channels, and technology — and build a plan to use these tools to engage and activate prospects. I make recommendations based on your desired outcomes.
Project Management
I'm experienced with ClickUp, Salesforce, Pardot, Hubspot, Wrike, Monday, Asana, and more — and if I don't know your tool, I'll figure it out quickly.
Web Copy
I write web copy that drinks straight from the carton, wears socks with sandals, and blasts 'Careless Whisper' in a crowded elevator. If you truly want to differentiate your brand, just get me behind the pen and your prospects won't be able to look away.
“Proactive, enquiring and always engaged, Jane was a joy to work with and added great value at every stage of the process.
She is adept at keeping us to the timing plan to ensure we met our own self imposed deadlines! I would unreservedly recommend Jane."
“Jane is a star! Jane has an ability to manage, aggressively without offense, and gets the job done.
Her creativity is top notch developing compelling and on-target acquisition and retention programs."
“Jane is a smart, reliable and a creative person who always brought the best of herself to every conversation, not to mention her high energy and positive attitude.
Jane and my team worked together on marketing projects that have impacted the Applications BU and drove measurable sales results. Jane was a true joy to work with and I can't recommend her highly enough."
CLIENT TESTIMONIALS
See more on LinkedIn
MY PORTFOLIO
A good marketer must also be a good writer.
Click below to check out my latest work.
READY TO GET STUFF DONE?
CONTACT ME
If your ready to get some help tackling campaigns, content, ABM, or demandgen, please reach out! I will respond within 24 hours (except on holidays but hopefully you're not working those days either).